How can the specialty products in the assisted areas fit in the market better? On May 8th, Chancheng held a working conference on promoting poverty alleviation consumption (substituting purchase for donations), fully mobilizing all sectors of society to help poverty reduction by consumption, inspiring people’s production enthusiasm in the assisted areas, driving the poverty-stricken households to increase their income continuously and get rid of poverty.

Liangshan Yi Autonomous Prefecture is located in southwestern Sichuan and is one of the nation's deeply impoverished areas. Foshan, Guangdong, is here to carry out counterpart poverty reduction collaboration. According to incomplete statistics, there are currently 11 specialty stores providing Liangshan agricultural products in Chancheng. Among them, the scale of franchise stores of Kangfeng Agriculture, Dinghao Cold Chain Logistics, Doctor Dream Plant and other companies are relatively larger. In the first four months of this year, Kangfeng Agriculture alone sold more than 1.4 million yuan of Liangshan agricultural products.

In terms of counterpart assistance to Lianjiang, affected by the epidemic this year, some poverty-stricken agricultural products have been unsaleable. Chancheng District Poverty Alleviation Office teamed up with the back-up assistance units to mobilize the majority of caring units and people through online sales, live broadcasts, etc..

Zhang Hongbing, member of Standing Committee of the CPC Foshan Municipal Committee, Minister of Propaganda Department, said that China will lift all its rural population out of poverty by the end of this year. All units and towns in the district should raise awareness, respond initially, actively promote poverty alleviation consumption. A variety of ways, such as production and sales matching, online sales, etc., are used to mobilize all sectors of society to jointly solve the slow sales problem of poverty alleviation products due to the impact of the epidemic.

Zhang Hongbing said that we should further adopt more precise methods and make every possible use of various channels to integrally combine charities with economy and consumption. A successful end of poverty alleviation this year could be ensured by means of increasing the poor people’s income steadily in the counterpart region through consumption.

(Dim Sum Media Studio | Anthony)

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